Attract your RIGHT FIT Employee

Market to your ideal employee today, to make hiring tomorrow easier

Small businesses are only as strong as their team. Every role and hire is integral to your success and your team’s productivity. Often times, small business owners only think about who they want to hire when they are actively filling roles. Not having this defined before hand can lead to many wasted hours sorting through applications and conducting interviews with bad fits.

You can save your future self time, money, and the headache of bad hires now by identifying, and marketing to, your RIGHT FITᵀᴹ through Employment Brand Marketing (EBM): the process of promoting your company to potential employees.

Why you should do it:

  • 75% of job seekers will research your company’s brand before they apply, according to a recent study.
  • Make great applicants excited about the prospect of working for you.
  • Write job postings that attract better candidates.
  • More effectively screen candidates.
  • Reduce the chances of hiring a bad fit.
  • Give your current employees a focus and purpose now and help you build a stronger team.
  • Attract clients by showcasing your great team.

When you should do it: All the time! If you are slow right now, it is the perfect time to focus on EBM to ensure you are ready to hire the RIGHT FITᵀᴹ – before your competition does.

Essential Program

Zephyr’s Employee Brand Marketing offering includes 2 components:

Current Brand Analysis:

  • Online presence review and recommendations
  • Competition review
  • Employee/team interviews and surveys
  • Salary and benefit package reviews for all open positions
  • On-boarding and training review and recommendations

EBM Strategy:

  • Your values, mission, immutable laws, vision, and your big WHY
  • Your company’s personality and culture
  • Your RIGHT FIT Employee avatar for each role
  • Employee spotlight template for website and social media
  • Team social media training
  • Sample social media calendar
  • A plan that you can implement to guarantee EBM success

Enterprise Program

The Premium EBM Program includes everything from the Basic Program as well as:


  • Zephyr will write and update your website to be more employee-focused
  • We will find and manage a local videographer for a video highlighting why you are a great place to work
  • Social media calendar creation and implementation
  • Tactics and advice for correcting any incorrect online reviews, and help with getting great new reviews
  • Regular touch-bases and quarterly review of the program

Start Attracting your RIGHT FIT

Guides and Resources

We want all small businesses to be successful in attracting their RIGHT FITᵀᴹ Employee. We are offering our guides and resources for free for those who want to improve their EBM themselves, or learn more before signing up for a Zephyr EBM program.

Sign up below to receive our EBM checklist, RIGHT FITᵀᴹ Employee guide, and video tutorials.

Fill out the form to receive your guides and resources via email.

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